About Arionne

Arionne Nettles is a professional storyteller—journalist, business writer, and content marketer—who specializes in helping people and businesses share their stories.

Consequently, she’s a serial entrepreneur. Her content strategy company, Fourth Concept Media Group, utilizes journalism knowledge to create on-target content and her latest venture, AviBrand, is a branding mobile app and website created specifically for individuals to take their brands to new heights. When she’s not running on the lakefront or enjoying a champagne campaign, she’s teaching Chicago-area teens the power of words through Write Chicago’s “sicker than your average” writing workshops or volunteering as a mentor.

Arionne is also a proud MBA graduate of Florida A&M University and is currently pursuing a second master’s degree at Northwestern University’s Medill School of Journalism.

Portfolio

Skills

Creative/Graphic

Experience in storytelling modes (print, interactive, audio, photo, video); Experience with Adobe creative programs (Photoshop, InDesign, Premiere, Audition, Illustrator, Acrobat X)

Web

Knowledge of programming languages (HTML5, CSS, Javascript); WordPress-based website building and CMS-based website editing

Digital Marketing

Strong digital marketing acumen including Google and social analytics as well as campaign management

Education And Career

Graduation: June 2016

Medill School of Journalism, Northwestern University

Candidate for Master of Science in Journalism, Interactive Magazine Specialization
Nov. 2010–Present

Freelance Writer & Marketing Consultant

Contribute to national print and digital magazines such as JET Magazine, the Chicago Defender, Conscious Magazine, Pure DOPE Magazine, and BlackDoctor.org; Create and execute overall marketing strategy and identifies content marketing opportunities for clients
Jan. 2013–Present

Founder/Executive Director, Write Chicago

Create innovative ways to help Chicago-area teenagers explore creative writing for self-expression in music, film, mass media, and other forms of writing; Design writing workshops, activities, and course curriculum based on established goals and objectives
Dec. 2011–Aug. 2014

Social Marketing Lead, Coyote Logistics

Worked as Coyote’s online voice in its social media strategy; monitored, analyzed, and reported activity on website, Facebook, Twitter, LinkedIn, YouTube, etc.—doubling the company’s following and interaction
Jan. 2007–July 2010

Transportation Planner, International Paper

Strategically planned truck, intermodal, LTL, and rail shipments from Courtland, AL mill to customers and distribution centers while working to reduce transportation costs per ton by utilizing best mode, dedicated carriers, the maximization of resource capacity, and the identification of Special Service Agreements
April 2008

School of Business & Industry, Florida A & M University

Bachelor of Science & Master of Business Administration (Combined Program)